Your AI agent is constantly interacting with users, generating valuable data. The CreateMyChat.com analytics dashboard helps you make sense of it all to improve both your agent and your business.
Key Metrics to Watch:
- Total Conversations: See the overall volume of interactions your agent is handling.
- Popular Queries/Topics: Identify the most common questions or themes users are asking about. This can reveal gaps in your website content or highlight areas of high interest.
- Engagement Rate: Understand how often users initiate a conversation with the widget.
- Resolution Rate (If Applicable): If you track whether queries were successfully answered, monitor this metric.
- Conversation Logs: Review specific chat transcripts (respecting user privacy) to understand context, identify agent errors, or spot emerging customer needs.
- Lead Capture Metrics (If Configured): Track how often the agent successfully captures contact information or schedules demos.
Using the Insights:
Regularly reviewing analytics allows you to:
- Refine Knowledge Base: Add information to address frequently asked questions the agent couldn't answer.
- Improve Prompts: Adjust the agent's instructions or persona based on interaction quality.
- Optimize Lead Gen Flows: See which proactive prompts are most effective.
- Inform Content Strategy: Use popular queries to guide your website or blog content creation.
Don't let this data go to waste! Explore your analytics dashboard regularly to continuously optimize your AI agent's performance.